And Services gross margin was 70.8%, up 30 basis points sequentially, both due to the same factors that impacted total company gross margin." Products gross margin was 37%, up 240 basis points sequentially. "Company gross margin was 43%, up 70 basis points from last quarter due to leverage and favorable mix, partially offset by foreign exchange. The company has also introduced new MacBook Pro models powered by Apple chips M2 Pro and M2 Max, boasting an unprecedented performance while using less energy, resulting in the longest battery life ever in a Mac.įundamentally speaking, Apple has very strong margins even despite foreign currency challenges. MLS Season Pass was launched in February, which will give fans in more than 100 countries access to every live MLS regular season game as well as the playoffs and MLS Cup. Apple has also just begun a 10-year partnership with Major League Soccer. On another note, Apple entered a US market for bank deposits by partnering with Goldman Sachs, offering a high-interest (4.15%) savings account for Apple Card holders. Similarly, a big purchase was made by Norges Bank, the central bank of Norway. ![]() A much bigger addition in Q4 2022 was made by Morgan Stanley which purchased nearly 26 million shares, much more than Vanguard or BlackRock combined, two biggest owners of AAPL via the multiple ETFs. The transactions for the Q1 of 2023 are to become public in a couple of weeks. For Q4 of 2022, Berkshire Hathaway added nearly 334 thousand shares. the number of users milestone was underlined during the Q1 2023 earnings call by Cook).Īpple is also one of the top picks of Berkshire Hathaway ( BRK.A) ( BRK.B), which is the third biggest institutional owner of the company. An article from Business Insider quotes the estimates from Bank of America that Samsung's threat to replace Google Search with Bing across its devices could benefit Apple by more bargaining power to better monetize over 2 billion active Apple devices (NB. Rumors of Samsung switching its default search engine from Google ( GOOG) ( GOOGL) to Microsoft's ( MSFT) Bing suggest that Apple will get more negotiating power over the contract with Google. I must admit I am a part of the latter, but I have many friends and colleagues who belong to the other tribe and I completely understand their loyalty to Apple. ![]() In the connected world, people are divided between Apple people and Samsung people. Ok, Tim Cook is a great CEO, but the company's, and perhaps American innovation history's, greatest legend is Jobs. ![]() you think of three things and one person. Therefore, while I present both the tailwinds and headwinds of the business, I will focus in this article on the technical analysis signals for the Buy recommendation that I am making. Of course, the question is when to buy it. ( NASDAQ: AAPL) should be in everybody's portfolio, no matter at what stage of life or age you are. Nikada/iStock Unreleased via Getty Images
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